This morning I was reading Kill Screen when I ran across an article, Let's All Save These Historic Works of Feminist Game Making from Obscurity, when I realized why describing games as Feminist or Racially Diverse or the use of any similar descriptor turns me completely off. You see, instead of talking about a great game that provides you with an exceptional play experience we're talking about the political or social message behind the game - which is another way of saying this game is complete shit but you should totally buy it because of its message.
I'm not incredibly wealthy and I don't have time to waste on games that don't provide me with a great experience. So for me to buy a game it has to be fun. I don't care if the main protagonist is female or male; white, black, or any color in between; gay, straight, or transgendered. That noise is all secondary to the actual game and is meaningless background static when I'm trying to kill aliens, avenge the death of my best friend, or save the world.