Palladium Books Buyout
This morning it was announced that Wizards of the Coast would be purchasing long time independent publisher, Palladium Books. According to industry insiders this purchase is an attempt by Hasbro to strengthen the Wizards of the Coast line by providing them with a more versatile base setting that will allow the company to easily integrate their various lines within the Dungeons and Dragons game.
|Artist concept piece provided by Jim Haltom|
Mike Mearls, lead designer on the new edition of Dungeons and Dragons, was said to be excited at the prospect of integrating Dungeons and Dragons with highly profitable Hasbro mainstays such as G.I. Joe, Transformers, and My Little Pony. When reached for a statement Mearls said, "I can't wait to bring Optimus Prime and Twilight Sparkle in against Tiamat when we launch! Since we got the news of this acquisition we've been rewriting the entire Tyranny of Dragons storyline to integrate as many of the Hasbro lines as we can!"
While there are many who see this purchase of Palladium as a good thing, long time Palladium fans greated the news with outrage and disbelief. "You know first there was the whole treachery thing and we thought we were going to lose our game forever, yet we rallied behind Kevin and pushed Palladium back from the edge. And now he's gone and sold it all. I hope his 15 pieces of silver were worth it all," said one Palladium forum member.
When I contacted Kevin Siembieda about the deal and some of the outrage sparked on the Palladium boards he replied, "This purchase was about keeping the Palladium lines viable in a market where the competition is only getting more intense. By selling our lines to Hasbro we've ensured that our products won't just be a footnote in the history of this hobby, but that they'll be one of the major bulletin points."